Muscle Metrics Wants You to Know That Fit Is The New Thin! 2

Losing weight can be a bit of a challenge, and when you exercise, eat 
 right, and then stand on the scale and see numbers you did not expect to see based on your efforts, it can be very discouraging. However, does that number on the scale tell the true story with respect to your overall level of fitness?

According to Cameron Bishop, owner of Muscle Metrics, LLC, it does not. When he adopted a healthier lifestyle several years ago, Bishop believed the number on the scale was the barometer of his success, but as he began to do more research within the fitness arena, he learned a great deal more.

Back when Bishop worked as an executive in corporate America, he found himself the unfortunate beneficiary of excess weight thanks to frequent business travel. In an effort to lose the weight, he began an intense diet and workout regimen.

“I ate clean; tracked calories; and increased my cardio and weight lifting efforts,” says Bishop, who lost one and a half inches from his waistline and dropped 12 pounds. However, he was actually four pounds heavier than before he began to gain the weight he worked so hard to lose.

“With scientific body composition testing, I discovered that I’d lost 16 pounds of fat but gained four pounds of muscle,” comments Bishop, who stresses that it’s not just about weight, but also about overall body composition when it comes to determining one’s best shape. Just because one person may weigh less than another does not equate to better overall fitness, and Bishop is excited to introduce a means to promote the message that “fit is the new thin.”

Through Muscle Metrics, Bishop is promoting the BOD POD, a medical grade piece of test equipment that will scientifically measure body composition, and his company is one of the first in the country to make this available to everyone. Considered the gold standard in body composition testing, this sophisticated device safely, quickly and accurately measures lean body mass, resting metabolic rate and body fat percentage and can be used by people of any age.

Invented 17 years ago via a grant from the National Institute of Health, the BOD POD has mainly been reserved for high profile medical facilities, professional sports franchises, Olympic training programs and the military. Through Muscle Metrics, the BOD POD is now available to everyone as Bishop travels with the device to health clubs, high school and college athletic programs, body competitions, corporate wellness programs, health fairs and more.

“People get frustrated when they can’t seem to lose weight,” cautions Bishop. “But what they fail to realize is that muscle weighs more than fat and that muscles intensify calorie burn.”

The human body is made up of lean body mass, such as muscles, bones, tissues and organs, and also fat. Our resting metabolic rate (RMR) determines how many calories our bodies burn in a 24-hour period during a resting state. When you understand your RMR, it can help you understand how much to eat in order to burn the appropriate amount of calories. Eating too little can result in increased body fat because there is less fat-burning muscle at work.

“It’s important to fuel for fat loss with the right amount of calories,” notes Bishop, further adding that lean mass burns about six times more calories than fat, and that when individuals understand what their body composition is, they can make adjustments to their diet and exercise program to achieve their weight loss and fitness goals. The BOD POD is a significant tool to help people set a baseline when managing diet and counting caloric intake.

“I like to say that muscle matters,” smiles Bishop. “And the data that this machine delivers is indisputable, holding people accountable for their efforts.”

For more information, visit MuscleMetrics.ZONE or call 913.905.9789.